Carmen needed a logo for her new business. She already had a successful brand of luxury handmade leather bags and accessories. Her second brand, Serena, was born after customers’ requests for vegan leather alternatives.
Serena’s brand identity needed to feel luxurious yet approachable. It also needed to speak to a confident, independent woman who knows what she wants and has great fashion sense.
The answer was a modified script typeface to make it uniquely Serena and add a touch of modern. Finally, the use of pleasing muted pastel colours evoque sophistication.