This branding project was a labour of love for me. My mom is a talented crafter and baker and she is launching her own home-based business. Of course I jumped at the opportunity to create her logo.
Her home-based business is all about creating yummy treats and pretty decorations for any occasion. Also, the literal translation of her business name is “Dream Laboratory”. So her logo needed to evoke fun and celebration as well as having a touch of whimsy.
I started off with cute icons inspired by some items that you could find at a party, adding thick lines to make them more endearing. Prompted by the business name I created a cute and whimsical lab beaker. Then I chose a round typeface that complements the beaker shape but also has a fun vibe. Finally, I tweaked each character a bit and added colour to some of them for a more playful effect. The colours I chose suggest fun, whimsy and celebration.