Fussy Mango

Logo design

Fussy Mango Showcase
The client wanted a logo that was fun, friendly and trustworthy. The key words fun and friendly evoke vibrant and inviting colours, while the contrast of a much darker colour gives a sense of restraint, which alludes to the trustworthiness aspect of the brand. The patterns are meant to break away from the solid colours while playing with the idea of the mango shape. A combination of a script font with a non-serif font again plays with the duality of the fun/friendly and trustworthy cues that the brand wants to convey.