Fussy Mango

Logo design & branding

Fussy Mango Showcase
The client wanted a logo that was fun, friendly and trustworthy. The key words fun and friendly evoke vibrant and inviting colours. The contrast of a much darker colour gives a sense of restraint, which implies the trustworthiness aspect of the brand. The patterns break away from the solid colours while playing with the idea of the mango shape. The script and non-serif typefaces complement each other, alluding to the dual characteristics of the brand.